
Recent Articles

Everything You Need to Know for an Effective Book Launch
Alright. So we’ve gotten through the resistance of selling ourselves, I’ve taught you what I learned about product launches from doing my own launch, and last week I shared how to get better at each progressive book launch. Today I’m going to give you a handy list of everything we need for an effective book […]

How to Get Better at Book Launches
Before I launched my first self-published book, This is How I Know: a book of poetry, I spent hours poring over launch strategy and trying to figure out the best way to go about launching a book of entertainment, because even though writing comes naturally to me, marketing does not. Not even a little bit. […]

What I’ve Learned About Product Launches
Launching a product is a pretty scary thing to do.
I launched a product several weeks ago, a poetry book that I spent about five months writing and editing and compiling. A couple of nights before the launch, I wrote this in my journal: “I have to admit that I’m feeling a little nervous about releasing the book, because there’s just so much in it that’s me.”

4 Ways to Get More Comfortable Selling Yourself
I recently launched a poetry book called This is How You Know. Before the launch, I did all kinds of research on product launches, consuming everything I possibly could to learn how to do this kind of thing in an effective way. I studied the work of product launch guru Jeff Walker and took extensive […]

The Only Competition We Have Is Ourselves
By default, I’m a pretty competitive person. Put me in front of a board game with my husband and sister and brother-in-law, and I will try to tear it up in the winner’s circle (mostly, though, I just want to beat my husband). It’s not about proving my worth or declaring I’m best; it’s just […]

When Writing Feels Hard, It’s a Good Thing
The last few weeks writing has felt really hard. I’ve been maintaining large word counts, but it hasn’t been easy. It’s felt like work. I find myself fidgeting and my mind wandering, and the focus just isn’t as sharp as I’d like it to be. So I set up a standing desk...

Writing Faster with Brainstorms
As writer parents, we may not have much time to write. I do most of my writing in 18 hours a week, and that’s probably stretching it for most parents—especially if you work another job. But I used to do it for only 30 minutes a day. One thing that that helped me immensely with […]
Write a GREAT Book Even When Your Time is Limited
