Recent Articles

Everything You Need to Know for an Effective Book Launch

Everything You Need to Know for an Effective Book Launch

Alright. So we’ve gotten through the resistance of selling ourselves, I’ve taught you what I learned about product launches from doing my own launch, and last week I shared how to get better at each progressive book launch. Today I’m going to give you a handy list of everything we need for an effective book […]

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How to Get Better at Book Launches

How to Get Better at Book Launches

Before I launched my first self-published book, This is How I Know: a book of poetry, I spent hours poring over launch strategy and trying to figure out the best way to go about launching a book of entertainment, because even though writing comes naturally to me, marketing does not. Not even a little bit. […]

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What I’ve Learned About Product Launches

What I’ve Learned About Product Launches

Launching a product is a pretty scary thing to do.

I launched a product several weeks ago, a poetry book that I spent about five months writing and editing and compiling. A couple of nights before the launch, I wrote this in my journal: “I have to admit that I’m feeling a little nervous about releasing the book, because there’s just so much in it that’s me.”

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4 Ways to Get More Comfortable Selling Yourself

4 Ways to Get More Comfortable Selling Yourself

I recently launched a poetry book called This is How You Know. Before the launch, I did all kinds of research on product launches, consuming everything I possibly could to learn how to do this kind of thing in an effective way. I studied the work of product launch guru Jeff Walker and took extensive […]

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The Only Competition We Have Is Ourselves

The Only Competition We Have Is Ourselves

By default, I’m a pretty competitive person. Put me in front of a board game with my husband and sister and brother-in-law, and I will try to tear it up in the winner’s circle (mostly, though, I just want to beat my husband). It’s not about proving my worth or declaring I’m best; it’s just […]

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When Writing Feels Hard, It’s a Good Thing

When Writing Feels Hard, It’s a Good Thing

The last few weeks writing has felt really hard. I’ve been maintaining large word counts, but it hasn’t been easy. It’s felt like work. I find myself fidgeting and my mind wandering, and the focus just isn’t as sharp as I’d like it to be. So I set up a standing desk...

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Writing Faster with Brainstorms

Writing Faster with Brainstorms

As writer parents, we may not have much time to write. I do most of my writing in 18 hours a week, and that’s probably stretching it for most parents—especially if you work another job. But I used to do it for only 30 minutes a day. One thing that that helped me immensely with […]

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Write a GREAT Book Even When Your Time is Limited